While many cases of first growth wine sell at auction at attractive prices, “ex-château” cases (those that go directly from the château to the customer and thus have been in stable storage at the château) sell for 15 to 30 percent more. This transaction demonstrates the value of “super-provenance.” (Super-provenance is defined as no temperature readings outside of 10°C - 20°C range and only minimal fluctuation within that range.)
In this day and age, with dramatic increases in fine wine prices, global warming changes to our climate, and more savvy, discriminating consumers, those who opt for protecting and verifying quality will be clear winners. Consumers purchasing “ex-château” cases are already paying to ensure the same quality they taste at the winery. Sellers who monitor temperature conditions, correct flaws, and verify “super-provenance” will differentiate themselves and likely gain market share.
It's ironic so much effort has been devoted to viticulture, phenolic ripeness and immaculate wine making, only to have that quality damaged by an un-monitored distribution system. If perishable foods and pharmaceuticals can make it safely to market, then fine wine can as well.
In his article Making the Grade Richard Hemming explores the area of super-provenance. Unaware of eProvenance when writing the article, he later commented on our technology: “This certainly does look to be a worthy answer to provenance issues.”
Click here to read Making the Grade © Decanter Magazine, May 2009 issue, page 125.
To learn more, please contact eProvenance.